Gorgeous lunch for a fiver: Princi


First up in our “Gorgeous lunch for a fiver” series is Princi on Wardour Street in London. This relatively new addition to Soho comes all the way from Milan, and is backed by Alan Yau (of Hakkasan, Yauatcha and Cha Cha Moon).
On my visit, the sleek minimalist space is buzzing with a hungry lunch-time crowd, but service at the long glass counter is quick and easy. As well as an enticing line-up of freshly-baked bread and pastries, there’s also a range of pizza slices, pasta, meat dishes and salad.

I perch on a stool in the front window and watch Wardour Street go by, whilst munching on a generous slab of pizza, which with a can of Coke comes to a total of £5.20. (I would have got it under £5 if I opted for water instead, but I needed the massive caffeine/sugar hit.)
Oh, and while you’re there, make sure you sample some of the gorgeous bread dipped in olive oil, which is offered to customers on top of the counters.

Princi London
135 Wardour Street
London W1F 0UT
Tel: 020 7478 8888
Posted in Food
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Nyum nyum! It’s like a posh canteen with regular canteen prices? Now I know where to eat should I go to London with a budget for shopping and none for food. Hee. xx
Exactly - although I should have stated that first and foremost Princi is a bakery - and a bloody good one at that. Also good for take-away snacks like quality (not cardboard) croissants! xx